What’s driving the trend toward meat reduction? Even with the plant-based meats putting a lot of money into research and coming up with better alternatives, I think the livestock meat [industry] is moving the bar as well. Merit Functional Foods is building a new processing facility in Winnipeg that will derive protein from both canola and peas resulting in up to 17,000 metric tonnes of canola being purchased from Manitoba producers in its first year of operation and 10,000 metric tons of peas at an estimated value of $14 million. “They are formulas that are all combinations of plant-based proteins, fats, and flavors. Product development consultant Maggie Sadowsky, founder of The Culinary Architects, says research into formulating with proteins other than pea and soy is still in the early stages. Issues related to labeling, processing, and protein supply notwithstanding, the future looks bright for plant-based meat. “Consumers for the last two decades have been on this unrelenting path toward all things fresh, real, and less processed,” Balanko adds. And nearly a third (30%) of consumers who don’t currently buy them expressed interest in doing so in Hartman’s survey. “You don’t have to have the methylcellulose and all these other ingredients to hold it together,” says Falk. (See Figure 1 for more details on the leading players in the category.). “Historically in our survey [IFIC’s annual Food & Health survey], consumers looked more often at nutrition facts than ingredient lists when making food purchasing decisions [surveys from 2007 to 2016],” Sollid notes. To meet the taste expectations of mainstream consumers, plant-based product formulators are working overtime to develop products that get closer to the taste and texture of conventional meat. Meanwhile, don’t write off animal-based meat. Photo courtesy of Beyond the Butcher. But IFIC Senior Director of Nutrition Communications Kris Sollid, who led the research project, suggests that the strength of the plant-based eating movement may be prompting some attitudinal changes. As O’Malley notes, “It’s easier to say that you are non-GMO than to explain why you are genetically modified.”. Investment bank UBS forecasts 28% compound annual growth for global plant-based meat sales, taking the category from less than $5 billion in 2018 to $85 billion in 2030. 2020. At The Better Meat Co., the focus is on blends, specifically specially formulated plant proteins that the company has developed to combine with beef, chicken, or pork to enable meat processors to create products that are part plant protein and part meat from animals. To that end, the company’s Pure Farmland brand has partnered with agriculture conservation organization American Farmland Trust and pledged a donation for each package sold; it also uses recycled packaging materials. What started as a movement by idealistic entrepreneurs dedicated to reducing the environmental impact of livestock production has moved into the mainstream. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); … Many consumers are also concerned about the health impact of exposure to hormones and antibiotics.”. And is it sustainably sourced?’. “Nearly One in Four in U.S. Have Cut Back on Eating Meat.” Press release, Jan. 27. 2019. “PBFA and Kroger Plant-Based Meat Test Is Live!” Plant Based Foods Association, San Francisco. Donnan agrees. Gallup, Washington, D.C. gallup.com. | Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. 2019; Figure 3). “The Nestlés and the Tysons of the world have a long history of food science and food development, particularly around meat …,” says Donnan. Established in 2019, Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with the highest quality protein ingredients and blends that offer unmatched purity, exceptional taste, and excellent solubility. 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